Looking at the statistics from a recent study by Advertising Speciaties Institute (2008), it is clear that certain promotional products give you more bang for your buck.
There’s no doubt that social media has changed the marketing landscape over the past decade, causing businesses to adjust their marketing strategies. Businesses are finding creative new ways to use facebook, twitter, pinterest, and blogs to tie in with their existing marketing strategies.
Spending marketing dollars on newsprint, magazine ads, radio and television spots are less effective and more expensive than using social media tied in with promotional products to increase brand awareness.
So, the question is: What promotional products are the most effective? Which ones will show the highest ROI? (return on investment)
Answer: There are three key ideas to consider. Choose products that are useful to your target audience, products that will be used often by your customers, and products that will be highly visible in the public with a large number of “impressions.”
Choose products that are useful.
81% of recipients keep promotional products that they can “use” for an average of 7 months.
Top 3 products that are considered useful by recipients:
1. Writing Instruments
2. Notepads
3. Bags
Choose products that are used by your client every day.
Top 3 product categories used almost daily:
1. Writing Instruments
2. Desk accessories
3. Glassware/Ceramics
Choose products that leave the maximum number of impressions.
1. Bags
2. Caps
3. Shirts
4. Writing instruments
5. Desk Assessories
6. Glassware/Ceramics
7. Calendars
8. Awards
Finally, remember to be consistent in your branding. Look for products that are representative of your company's image. Most importantly, have fun and be creative.
Sam Thompson
Proforma Advantage
901-634-4444
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