brandpop: Building your brand, one bite at a time.

What do people feel when they hear your business name? Does your brand name elicit a sense of fun, excitement, warmth, friendliness, or quirkiness? Every time you print your name on a pen, shirt, or any other promotional product, you are slowly building your brand. Keeping that message consistent is also key to a successful brand building campaign.

So what items can you put your logo on that will bring about the type of emotions that you want associated with your brand?

A snuggly teddy bear says, "I'm a friendly company. You can count on us."

A custom rubiks cube says, "We are a creative, fun-loving company. We think outside the box."

And nothing says "I LOVE you, man" to your favorite clients better than a custom labeled bottle of brew.

However, my FAVORITE promotional category that works for all types of companies is......... food. Everyone loves to find a surprise treat on their desk or to receive an unexpected package of treats in the mail. It can induce a strong emotional response in the recipient. The first thing they will ask will be, "Ahhhhh, who did this?" Now that's the type of friendly feeling that I want associated with my company name. The fastest way to a person's heart is through their stomach and that is certainly also true in the business world.

One of my very faves in the printed food category are custom candies and printed m & m's. The best thing about these is that you can get the candies in your custom company colors.

Other fun food items include custom candy bars with your logo on the label, big homemade cookies with a four color image of your logo on the icing, and custom printed donut boxes ready to be filled with fresh donuts from your favorite local baker.

Some people are hesitant to buy food items because they do not "stick around" very long in their customer's office. However, the feelings that food will elicit in your client will far outweigh the feelings brought about by a stick pen. These feelings of warmth and friendliness will forever be associated with your name and that, my friend, lasts forever.